This conceptual branding project for an Ultra Marathon Race involves updating its visual identity and messaging to appeal to a more specific audience. This included redesigning the logo, color palette, and race materials to create a fresh, modern look that aligns with the race’s values of endurance, community, and adventure. This rebrand focused on enhancing the race’s narrative—emphasizing unique aspects like the course—while integrating new digital platforms for participant engagement. The goal is to strengthen the race’s identity and foster connection between all levels of competitors.